Ever wonder how your email list stacks up against other nonprofits?
M+R Strategic Services and NTEN are excited to announce that we're releasing a new eNonprofit Benchmarks Study for 2009. We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:
- How is the financial crisis affecting online fundraising?
- How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits?
- For state-based or local groups, what's a good email response rate?
Check out the recording of the eNonprofit Benchmarks 2009 release event! Hear the authors and participating organizations talk about how to use benchmarks data to improve your online program!
What you'll find inside the eNonprofit Benchmarks Study:
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Email Messaging:
Current benchmarks for open, click-through, response and page conversion rates -
Email List Size:
How much 'churn' should you anticipate and how quickly are email lists growing? -
Online Fundraising:
A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates -
Online Advocacy:
How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having? -
Reference Sheet:
Keep the benchmark rates at your finger tips with this handy reference sheet!